Contact
Kenya World is led by a Danish-Kenyan management team that combines international quality with strong local anchoring. The project is built on the principles of transparency, sustainability, and professional governance, ensuring investors, partners, and authorities a solid and trustworthy platform for collaboration.
Email address: info@buildxafrica.com
For European contacts and investors, Chief Executive Officer, Mads Hansen is responsible. For African partners, authorities, and local stakeholders, Chief Executive Officer, Africa, Roy Mulemi Senaji is the main contact point.
Chief Executive Officer
Mads Hansen was born in Haiti, adopted, and raised in Denmark. He holds a degree in IT and business administration from Copenhagen Business School, one of Northern Europe’s leading business schools. With solid experience in building international partnerships and managing complex projects, Mads leads Kenya World’s European network and investor strategy. His role is to ensure governance, transparency, and international standards throughout the project, with Danish quality as a guarantee of professionalism.
Email address: ml@buildxafrica.com
Chief Executive Officer, Africa
Roy Mulemi Senaji was born and raised in Kenya and has lived eight years in Texas, United States. He holds a Bachelors degree in Management Information Systems and Management from Sam Houston State University. He speaks both Swahili and English, bringing a unique International outlook combined with deep local anchoring. As Director Africa, Roy manages relations with authorities, local partners, and community stakeholders in Kenya. His insight into culture, networks, and market dynamics is essential to embedding Kenya World in Nairobi, both as a national icon and as a driver of job creation, tourism, and the experience economy.
Email address: info@buildxafrica.com
Social & economic impact
In alignment with UN Sustainable Development Goal 8, Kenya World creates long-term, formal employment opportunities that support sustained economic growth.
Kenya World is expected to become one of the largest job creators within East Africa’s experience economy. At full operation, the park is projected to employ between 1,400 and 1,900 direct staff members, distributed across its three main zones:
| Zone | Direct & indirect jobs |
| Tivoli Kenya (Zone 1) | 500-700 people |
| Science World (Zone 2) | 300-400 people |
| Kenya Wave Resort (Zone 3) | 600-800 people |
Safety and operational complexity
In the development of Kenya World, there is strong emphasis on safety, risk management, and operational complexity, as these elements are essential for the guest experience, long-term viability, and investor confidence.
All zones will be designed and constructed according to international amusement safety standards, including ISO 17842 and IAAPA safety guidelines. This includes ride safety, crowd control, electrical systems, fire preparedness, and emergency exits. Kenya World aims to become a benchmark for professional theme park operations in East Africa, requiring skilled project management and ongoing staff training.
Empowering communities through employment
Discover Kenya World’s strategic operations and HR approach, showcasing our commitment to job creation and community empowerment in East Africa’s experience economy.
Employment Opportunities Overview
Kenya World drives both direct and indirect employment across its three zones, creating thousands of sustainable jobs that empower local communities and foster economic growth.
Community Collaboration
We prioritize partnerships with local communities and provide tailored training programs to build a skilled, loyal workforce rooted in the region.
Operational Benefits
Our focus on local talent enhances social inclusion, reduces turnover costs, and supports stable, cost-effective park operations, making Kenya World a prime investment opportunity.
